Social Media Manager/Lead

Social Media Manager — LinkedIn & Community
Role type: Full-time
Experience: 3–6 years
Joining: Immediate or 1 month
About the role
We're looking for a LinkedIn-first social media manager who lives and breathes healthcare tech and
can turn complex B2B narratives into scroll-stopping content. You understand the nuances of HIPAA-
adjacent communication, know how US clinical and enterprise audiences think, and have a track
record of building communities — not just follower counts. You'll own our LinkedIn presence end-to-
end and be the connective tissue between our brand, our customers, and the broader healthtech
conversation.
Key responsibilities
 Own and execute the LinkedIn content calendar — thought leadership posts, carousels,
polls, newsletters, and executive ghostwriting for C-suite voices
 Drive community engagement: respond to comments, spark conversations, identify and
engage with relevant healthtech influencers, clinicians, and decision-makers
 Develop B2B content strategies that generate inbound pipeline awareness, not just vanity
metrics — focus on MQL-friendly content
 Translate dense product and clinical content into digestible narratives for US healthcare
buyers (health systems, payers, digital health operators)
 Run LinkedIn campaigns (organic + paid boosting) with clear KPIs around impressions,
follower growth, engagement rate, and click-throughs
 Monitor competitor activity, trending healthtech conversations, and regulatory news to
jump on timely content moments
 Collaborate with product, design and growth teams to surface customer stories, case
studies, and data-backed proof points and run campaigns
 Build and maintain a brand voice guide tailored for US B2B audiences in healthcare —
compliant, credible, and human
 Manage LinkedIn analytics dashboards and report weekly on performance, with clear
takeaways and next-step recommendations
 Explore and test adjacent channels (LinkedIn newsletters, X/Twitter for healthtech
conversations, YouTube Shorts) as growth opportunities
What you bring
 3–6 years of social media experience with at least 2 years focused on LinkedIn for a B2B
brand in healthcare, health tech, or enterprise SaaS
 Demonstrable track record of growing LinkedIn pages and improving engagement rates in
low-frequency, high-intent B2B environments
 Strong writing chops — you can write a punchy 150-word LinkedIn post and a 1,200-word
newsletter piece with equal ease
 Deep understanding of the US healthcare ecosystem: terminology, buyer personas (CMIOs,
VP Operations, digital health leads), and decision-making dynamics
 Experience with LinkedIn Campaign Manager for both organic amplification and paid social
 Familiarity with community-building frameworks — not just posting, but fostering
discussion, recognizing advocates, and growing a loyal following
 Comfort working in a regulated or compliance-aware environment (HIPAA awareness,
medical claim guidelines)

 Data-driven mindset — you know the difference between reach and resonance, and you
optimize accordingly
Nice to have
 Experience ghostwriting for healthcare executives or clinical thought leaders on LinkedIn
 Familiarity with tools like Hootsuite or Sprout Social for LinkedIn performance tracking
 Prior work at a digital health startup, HIT vendor, or health system marketing team
 Experience running LinkedIn Live sessions or virtual events for B2B audiences
 Basic design skills in Canva or Figma for content creation