Branded Content Lead – TV & Digital

Career Experts · posted 1 month ago

MumbaiBranded Content Lead – TV & Digital

About the role

Create innovative brand integration and branded content concepts aligned with advertiser objectives.

Develop solutions across:

Convert a client's marketing brief into a compelling content proposition.

Work closely with creative and programming teams to ensure ideas are both innovative and commercially viable.

Build strong relationships with senior marketing stakeholders, brand teams, media agencies, creative agencies, and content agencies.

Understand client marketing objectives, communication challenges, target audiences, and campaign KPIs.

Participate in client and agency meetings and lead branded content pitches.

Develop long-term partnerships with key advertisers.

Develop 360-degree solutions combining TV and Digital to deliver greater value to advertisers.

Leverage television content across digital platforms for extended campaign reach and engagement.

Develop compelling presentations, proposals, and case studies.

Identify opportunities around key programming launches, festivals, tentpole events, and special properties.

Create digital extensions of TV properties through social media, OTT/digital video, websites, and other platforms.

Identify opportunities to use digital content to enhance TV campaigns.

Develop integrated proposals that deliver both reach and engagement.

Work closely with Programming, Creative, Production, Digital, Marketing, Sales, and Operations teams to execute campaigns.

Ensure that the final content delivers against the approved client brief.

Maintain timelines, quality standards, and commercial commitments.

Monitor campaign delivery and resolve execution-related issues.

Ensure seamless coordination between client, agency, production, and internal teams.

Track trends in branded content, content marketing, influencer marketing, digital video, social media, and entertainment.

Monitor competitor offerings and innovative branded content executions.

Identify emerging categories, platforms, formats, and consumer trends.

Build a strong understanding of what brands are looking for beyond conventional advertising.