About the role

Job Description – Group Head – FCT Sales

1) Revenue & Business Development

· Own and deliver the overall FCT revenue targets for the assigned channel/channel group.

· Develop and execute annual, quarterly, and monthly sales strategies.

· Drive revenue growth through existing accounts and new business acquisition.

· Identify new categories, advertisers, and markets to increase revenue.

· Maximize FCT inventory utilization and revenue yield.

· Develop strategies to improve revenue, profitability, and market share.

· Develop agency-wise, client-wise, category-wise, and market-wise sales plans.

· Identify high-growth advertising categories and emerging opportunities.

· Analyse market trends and competitor activity.

· Develop customized commercial propositions for key advertisers.

· Drive business during key advertising seasons, events, and programming launches.

· Explore opportunities for sponsorships, branded content, integrations, and other revenue streams alongside FCT.

2) Strategic Client & Agency Management

· Build and maintain strong relationships with senior stakeholders at leading advertisers and media agencies.

· Manage key accounts and high-value relationships.

· Develop long-term partnerships with key advertisers and agencies.

· Ensure high levels of client satisfaction and retention.

3) Team Leadership & Performance Management

· Lead, mentor, and develop the FCT sales team.

· Set clear revenue targets and KPIs for team members.

· Drive a high-performance and target-oriented sales culture.

· Conduct regular performance and business reviews.

· Coach frontline sales executives on client acquisition, pitching, negotiation, and relationship management.

· Build a strong pipeline of talent for future leadership requirements.

7. Business Forecasting & MIS

· Prepare monthly, quarterly, and annual revenue forecasts.

· Track actual revenue against targets and budgets.

· Monitor agency, client, category, and territory-wise performance.

· Maintain visibility on sales pipeline and future revenue commitments.

· Present regular business reviews and revenue updates to senior management.

· Provide actionable market insights and recommendations to management.