Loading open roles
Career Experts
Sr Manager /Category Head
Career Experts · posted 2 months ago
Hyderabadmarketing
About the role
Job Description
OVERVIEW
| Position | Sr Manager/ Category Head |
| Location | Hyderabad (Personal Care - Banjaras) |
| Reporting To | Head – Banjaras & South Business |
| Team | 2-3 |
| Department | Marketing |
| Critical role responsible for | developing category strategy and drive consumer demand with the objective of growing brand recall and market share, protecting brand identity, increasing operating profit, and maintaining good brand health in line with the overall marketing strategy for BCCL. The role holder will drive and coordinate with the sales team to create synergy within the functions to build operational efficiencies. The role bearer would develop the Value Proposition and the marketing & branding strategy for the category to achieve larger organizational objectives. |
KEY ACCOUNTABILITIES & ACTIVITIES
| Key Accountability | Key Activities |
|---|---|
| Planning, Strategy & Financials | Support BCCL’s vision and drive marketing and branding strategy in alignment with the business priorities to increase/sustain revenue, market penetration, brand perception and profitability |
| Design strong value proposition to capture new avenues of expansion, boost market share, and increase brand recall across geographies for the designated category | |
| Identify potential branding opportunities for the category by analyzing market strategies, consumer requirements, market potential, and financials | |
| Provide inputs to formulate annual budget for the marketing department and ensure adherence to the set budget | |
| Operational/ Functional Support | Keep abreast of competitor intelligence and industry trends and share recommendations with Head – Marketing |
| Determine allocation of resources within the category; Ensure adherence to budget and optimal utilization of resources | |
| Review digital marketing activations, social media initiatives, advertising spends and other investments and measure ROI against each | |
| People Development | Review achievement of market share and demand generation targets in various retail environments for the category |
| Monitor effectiveness of the category marketing plan and take appropriate corrective/preventive actions to meet annual targets towards realization of business plan | |
| Review Brand wise initiatives and guide Brand Managers to translate the Marketing & Brand strategies into detailed marketing plans and drive value proposition execution of the respective brand | |
| Partner with Sales, HR and IT and to increase brand awareness, customer recall and market penetration | |
| Drive high performance and recommend training as required for team's continuous performance development |
QUALIFICATIONS / REQUIREMENTS
Knowledge and Experience
- 12-14 years of relevant experience in Marketing roles (FMCG/Consumer Care Industry), with at least 5-6 years of experience in a managerial position
Education and Certifications
- MBA in Sales & Marketing from Tier 1/Tier 2 Institutes
Disclaimer: This job description is not an exhaustive list of accountabilities and activities. Job incumbents may be required to perform additional job-related tasks and duties as assigned.