Senior Manager-Graphic Design & Video Lead

Core Responsibilities

Creative Strategy & Execution

• Own the ideation, conceptualization, and creation of high-fidelity marketing collateral, including case studies, sell sheets, brochures, capability profiles, company presentations, articles, roundtables, white papers, position papers, and other brand assets.

• Drive visual storytelling across static, motion, and interactive formats to build brand awareness and audience engagement.

• Deliver creative assets for internal communications, including the company intranet, newsletters, leadership updates, and internal campaigns.

Brand Leadership & Governance

• Lead the development, ownership, and ongoing evolution of organization brand guidelines, ensuring consistency across all visual, video, digital, and communication touchpoints.

• Act as the brand guardian by enforcing brand standards across internal teams, external agencies,campaigns, platforms, and geographies.

• Review and approve all creative outputs to ensure alignment with brand guidelines, tone of voice, visual identity, and defined quality benchmarks.

In-house Studio & Video Direction

• Provide creative direction for the in-house studio, overseeing podcasts, talking-head videos, interviews, explainers, and other video-led initiatives.

• Review all creative work produced by junior designers and video editors, providing clear, actionable feedback.

Project & Workflow Management

• Lead project management for creative initiatives by defining scope, breaking down requirements, delegating tasks, managing timelines, and ensuring on-time delivery using tools such as Monday.com.

• Partner with stakeholders to translate briefs into clear project plans and manage priorities,dependencies, and expectations.

Digital Platforms, SEO & Social Media

• Work closely with marketing and content teams to maintain and enhance the organization website, ensuring strong visual design, usability, and brand consistency.

• Lead AI-driven SEO and traditional SEO initiatives for the organization website to improve discoverability and organic performance.

• Lead and manage content execution for the organization LinkedIn page, ensuring cohesive visual identity, consistent storytelling, and strong engagement.

• Use CMS platforms such as WordPress and AEM to support content updates and design-led enhancements.

Agency & External Partner Collaboration

• Collaborate with external creative agencies on artwork for digital advertising, print, billboards,activations, and other marketing and sales channels.

Team Management & Performance Oversight

• Lead and manage a team of designers and video editors, providing creative direction, mentorship, and career guidance.

• Review and approve all design and video outputs from junior and mid-level team members.

• Set creative standards, workflows, and methodologies to ensure consistency and scalability.

• Evaluate the performance of the design and video teams against delivery, quality, efficiency, and impact metrics.

• Conduct regular performance reviews, identify skill gaps, and support professional development.

• Anticipate capacity and bandwidth challenges, proactively planning resources and timelines with stakeholders.

 

Required Skills and Experience

• 10-12 years of experience in graphic design and video production across in-house marketing teams and advertising or digital agencies.

• Strong proficiency in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premiere Pro, and After Effects.

• Proven experience managing creative projects end-to-end, including scoping, delegation, timelines,and delivery using tools such as Monday.com.

• Working knowledge of Microsoft Word, Excel, and PowerPoint.

• Solid understanding of print production processes, color profiles, and printing technologies.

• Knowledge of UI patterns, web, mobile, and app development processes, along with best practices for web-based information architecture.

• Familiarity with CMS platforms such as WordPress and AEM.

• Strong understanding of usability principles, design systems, and digital-first design approaches.

• Demonstrated ability to lead and manage a team of 6-8 junior to mid-level designers and video editors.

• Excellent interpersonal, communication, and presentation skills.

• Exceptional attention to detail, balanced with the ability to deliver high-quality work at speed in a fast- paced environment.