Manager-Growth & Demand Generation

About SKETS Studio (https://sketsstudio.com/)

SKETS Studio is Global Leader in Design Documentation and BIM consultancy services in the AEC industry, delivering projects across hospitality, mixed-use, commercial, residential, healthcare, and other sectors for top architecture and design firms of the world. With a strength of 1,000+ architects, interior designers, 3d experts, AI/ML experts, and engineers, SKETS has delivered more than 75,000+ projects in 32+ countries. As we continue to expand our global footprint, we are looking for a Growth & Demand Generation Manager who can help build a scalable demand generation engine and create qualified business opportunities across international markets.

About this Role

We are looking for a growth-focused marketing professional who understands how to generate qualified B2B opportunities—not just website traffic or social media engagement. The ideal candidate will build targeted campaigns, execute Account-Based Marketing (ABM) initiatives, and leverage marketing automation to create a predictable pipeline of high-quality leads. This role is best suited for someone who enjoys solving growth challenges, experimenting with new channels, and using data to optimize performance.

Key Responsibilities

Demand Generation

• Build and execute B2B demand generation campaigns for international markets.
• Develop campaigns targeting architects, developers, hotel chains, consultants, contractors, and design firms.
• Generate Marketing Qualified Leads (MQLs) through multi-channel campaigns.
• Build nurture journeys to move prospects through the buying cycle.
• Focus on ROAS and generating transferable leads to the BD team.

Account-Based Marketing (ABM)

• Identify high-value target accounts.
• Develop personalized outreach strategies.
• Create account intelligence and engagement plans.

Marketing Automation

• Build automated email journeys and lead nurturing workflows.
• Manage campaign automation, lead scoring, and audience segmentation.

CRM & Pipeline Management

• Maintain CRM data, track campaign performance, and optimize pipeline conversion through reporting and dashboards.

Performance Marketing

• Manage LinkedIn and Google campaigns, optimize landing pages, and improve campaign performance through A/B testing.

Sales Enablement

• Develop sales collateral, campaign assets, proposal support, and industry-specific messaging.

Analytics & Reporting

• Analyze campaign performance, buyer behavior, and acquisition channels to deliver actionable insights and growth reports.

Required Skills

Must Have

• B2B Marketing
• Demand Generation
• LinkedIn Campaign Manager
• CRM (HubSpot / Salesforce / Zoho)
• Google Analytics / Landing Page Optimization
• Email Marketing
• Lead Nurturing
• Campaign Analytics

Good to Have

• Account-Based Marketing (ABM)
• HubSpot / Apollo.io
• Sales Navigator
• Clay / Zapier / Make
• AI-powered marketing tools
• ChatGPT / Claude / Gemini
• Webinar platforms

Desired Experience

4-6 years of experience. Experience in one or more of the following industries: SaaS or AEC Technology or B2B Consulting.

Success Metrics

Success in this role will be measured by:

• Marketing Qualified Leads (MQLs) / Sales Qualified Leads (SQLs)
• Qualified meetings generated
• Pipeline influenced / Campaign ROI/ Cost per qualified opportunity
• Landing page conversion rate
• Email engagement
• CRM data quality
• Marketing contribution to revenue