Ad Sales

Job Description – Frontline Executive – FCT Sales
 

Sales & Revenue Generation
 Achieve assigned monthly, quarterly, and annual FCT revenue targets.
 Generate new advertising business from existing as well as prospective
clients.
 Develop a strong sales pipeline through regular market visits and prospecting.
 Identify new advertisers, brands, categories, and business opportunities.
 Convert leads and opportunities into confirmed advertising bookings.
 Drive repeat business from existing clients.
 

Client & Agency Management
 Develop and maintain strong relationships with advertisers and media
agencies.
 Regularly meet clients, media planners, buyers, and key agency contacts.
 Understand client requirements, campaign objectives, budgets, and timelines.
 Present relevant channel/programming opportunities to clients.
 Follow up on proposals, negotiations, bookings, and payment-related matters.
 Ensure high levels of client satisfaction and service.
 

Sales Pitching & Negotiation
 Prepare and present sales proposals and commercial presentations.
 Negotiate rates and commercial terms within approved guidelines.
 Recommend appropriate advertising solutions based on client requirements.
 Coordinate internally to create customized proposals wherever required.
 Ensure timely closure of deals and booking confirmations.
 

New Business Development
 Identify and approach potential advertisers across relevant categories.
 Develop new client relationships and expand the company's advertiser base.
 Explore opportunities in emerging categories and local/regional businesses.
 Conduct regular market visits and competitor checks.
 Generate leads through networking, referrals, industry contacts, and market
intelligence.