About the role

Role Overview
We’re looking for a Content Marketer who can take ownership of execution and help
scale our content engine.
You’ll work alongside the team to:
• Turn ideas into sharp communication
• Maintain consistency across channels
• Support ongoing campaigns with high-quality output
You should be comfortable operating with:
• Direction, not micromanagement
• Ownership, not task-taking

What You’ll Do

1. Own Content Output
• Create:
o Social media posts (founder + brand)
o Blogs (clear, structured, insight-led)
o Case studies
o Email sequences (outreach + follow-ups)
• Take inputs (notes, conversations, briefs) → turn into publish-ready content

2. Contribute to Digital Campaigns
• Support ongoing marketing efforts by:
o Writing ad copies (hooks, primary text)
o Creating campaign-aligned content
• Think in terms of:
o Audience relevance
o Clarity of message

o Conversion intent (not just engagement)

3. Scale Content Through Repurposing
• Convert:
o One blog → multiple LinkedIn posts
o Case studies → snackable formats
• Ensure consistency across formats without repetition fatigue

4. Maintain Content Flow
• Manage:
o Content pipeline
o Drafts and iterations
• Ensure output is consistent and timely without constant follow-ups

5. Collaborate, Not Wait
• Work closely with:
o Design → for creatives & storytelling
o BD → for outreach alignment

What We’re Looking For
Core Skills
• Strong writing ability (simple, clear, structured)
• Ability to translate complex ideas into business language
• Understanding of B2B/startup audience (founders, CXOs)
• Comfortable working in a fast-moving, low-structure environment

Experience
• 3-7 years in content / marketing roles
(flexible if the work is strong)
Why This Role Matters
We’re increasing our focus on digital marketing.
Which means:
• More campaigns
• More content
• More consistency required
This role ensures that we scale without compromising quality.
About the Company
Griphic is founded by IIT Delhi engineers with a vision to enrich lives through technological
innovation. We combine cutting-edge AI with hyper-realistic virtual experiences to solve
problems and disrupt industries. Our team includes IIT Delhi engineers, AI/ML experts, VR
developers, and 3D specialists. Backed by SKETS Studio (700+ professionals in BIM,
architecture, VR, and 3D visualization), we are building the future of immersive web
applications.