Manager-Sales & operations (Pricing & Revenue Strategy)

Key Responsibilities
1. Advertiser & Market Intelligence
 Understand key advertisers, brands, categories, agencies and their business priorities.
 Track advertiser spends across TV and Digital along with category and competitive trends.
 Identify key campaign cycles, launches, festivals and other budget unlock opportunities.
 Build actionable intelligence on priority advertisers and their media behaviour.
 

2. Sales Planning & Enablement
• Partner with Sales to translate account insights into actionable growth plans.
• Support Sales in developing client proposals, pitches and business cases.
• Recommend relevant product / format mixes based on client objectives and past behaviour.
• Prioritise accounts and opportunities requiring Sales intervention.
• Provide clear client insights, growth stories and recommendations for key client conversations.
• Pricing Analysis
 

Key KPIs
• Revenue Growth per Client
• Power Ratio and Fair Share Calculation client wise
• Repeat Rate / Months Active
• Share of Wallet
• Upsell / Cross-sell Revenue
• Account Plan / Opportunity Conversion