Sizing & Structure Design

Sizing & Structure Design

• Design and lead sales force / field force sizing engagements using potential-based, workload-based, and activity-based (curve/ROI) methodologies, tailored to brand, therapeutic area, and market maturity.
• Build territory alignment and organizational structure scenarios — geography design, span of control, role mix (sales, medical, access) — that translate sizing outputs into deployable field structures.
• Develop call plans and segmentation/targeting frameworks (HCP potential, decile, channel mix) that feed directly into sizing assumptions.
• Quantify reach, frequency, and coverage trade-offs across candidate structures, and translate them into cost-to-serve and ROI implications for client leadership.

Analytics & Modeling

• Build and maintain sizing models and reusable tools in Excel/VBA, Alteryx, SQL, Python, or R that incorporate call capacity, activity benchmarks, and diminishing-returns response curves.
• Run what-if and scenario simulations to stress-test size, structure, and territory alignment decisions against business, budget, and compliance constraints.
• Benchmark proposed field force size and cost against therapeutic-area and industry norms using internal and third-party (IQVIA, claims, syndicated) data sources.
• Incorporate patient epidemiology, prescription data (TRx/NRx), payer mix, and market access dynamics into potential estimation, particularly for specialty and rare disease brands.

Client & Stakeholder Management

• Partner directly with client commercial leadership, sales operations, HR, and finance teams to socialize sizing recommendations and secure buy-in.
• Present findings, trade-offs, and recommendations in clear, executive-ready narratives to senior stakeholders, including VP Sales and Commercial Excellence leads.
• Support project delivery — timelines, quality, and stakeholder communication — across one or more concurrent sizing and structure engagements.