Marketing Assistant

 

Job Title: Marketing Assistant

Location: Gurgaon

Reporting To: Partner – Brand & Communications

About the Role

We are seeking a proactive and detail-oriented Marketing Assistant to support the delivery of marketing, communications, digital content, events, and brand management activities. The successful candidate will play a key role in ensuring all marketing channels remain current, campaigns are delivered efficiently, and communications consistently align with brand standards.

Key Responsibilities

Marketing & Content Management

• Publish and update content across multiple channels including websites, intranet, LinkedIn, YouTube, email marketing platforms, and templates.
• Ensure all content is accurate, current, and consistently applied across channels.
• Maintain and organize brand assets, marketing collateral, resource libraries, templates, and corporate presentations.
• Draft, proofread, format, and repurpose approved content for internal and external communications.
• Support newsletter creation, marketing materials, presentations, and company communications.

Digital Marketing & Social Media

• Create, upload, and manage website content.
• Draft social media posts and create graphics using Canva and other design tools.
• Schedule and publish content across LinkedIn, Instagram, and YouTube.
• Monitor social media channels and respond or escalate comments as required.
• Set up and manage email marketing campaigns, newsletters, event invitations, and follow-up communications.
• Track website and social media performance metrics and prepare monthly analytics reports.

Event & Webinar Coordination

• Coordinate end-to-end webinar delivery, including scheduling, registrations, platform setup, attendee management, live event support, and post-event follow-up.
• Support event planning and execution by coordinating logistics, venues, suppliers, attendee communications, and collateral.
• Manage attendee lists, RSVP tracking, registration platforms, and post-event reporting.

Administration & Coordination

• Schedule internal and external meetings, manage calendars, book meeting rooms, and coordinate visitors.
• Manage distribution lists and shared marketing inboxes.
• Coordinate bi-weekly executive reports, quarterly updates, and annual marketing performance reports.
• Support supplier onboarding, invoice processing, budget tracking, and other administrative activities.

Brand Management & Communications Support

• Update and edit marketing templates, presentations, and branded documents.
• Support webinar presentations and Town Hall events through Microsoft Teams.
• Conduct brand reviews to ensure compliance with brand guidelines.
• Manage marketing assets including photography, headshots, and brand resources on SharePoint.
• Provide guidance to internal stakeholders on brand standards and communication best practices.

Required Skills & Competencies

• Highly organized with strong attention to detail and excellent time management skills.
• Strong written and verbal communication skills.
• Excellent proofreading and content editing abilities.
• Good design awareness and understanding of brand guidelines.
• Ability to manage multiple priorities in a fast-paced, global environment.
• Proactive, reliable, collaborative, and solution-oriented.
• Strong research and coordination skills.
• Eagerness to learn and develop a career in marketing and communications.

Preferred Technical Skills & Experience

• Content Management Systems (CMS)
• WordPress
• Salesforce / Marketing Cloud
• Mailchimp
• Canva
• Adobe Photoshop / Adobe Creative Suite
• Google Analytics
• SharePoint
• Microsoft Office 365 (PowerPoint, Excel, Word)
• Microsoft Teams, Planner, Copilot, VIVA Engage
• Webinar and Event Platforms (Cvent preferred)
• Social Media Platforms (LinkedIn, Instagram, YouTube)

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in a marketing, communications, digital marketing, or marketing coordination role.
• Experience supporting digital campaigns, events, content management, and stakeholder coordination is preferred.

Culture & Values

• Demonstrate professionalism and integrity in all interactions.
• Act as a role model for the firm's purpose, values, and commitments.
• Follow governance processes and maintain compliance with brand and conduct standards.
• Thrive in a collaborative, global, and fast-paced environment.

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