Sr. Executive-WordPress & Digital Marketing

About the Role:

We are looking for a hands-on Sr. Executive – WordPress & Digital Marketing with a strong focus on WordPress website management. This role requires managing, optimizing, and continuously improving the company website while supporting digital marketing activities.

Key Responsibilities:

WordPress Website Management (Primary Focus):

- Manage and maintain the company’s WordPress website end-to-end

- Create, update, and publish pages, blogs, landing pages, and case studies

- Ensure website performance, speed optimization, and uptime

- Optimize website for mobile responsiveness and cross-browser compatibility

- Manage and update plugins, themes, and WordPress core

- Implement UI/UX improvements for better user engagement

- Handle basic to intermediate HTML/CSS customizations

- Work with page builders like Elementor, WPBakery, or similar tools

- Monitor and improve Core Web Vitals and site performance metrics

- Ensure website security, backups, and troubleshooting issues

- Coordinate with designers/developers for new features or enhancements

Digital Marketing Support:

- Assist in executing digital marketing campaigns

- Manage landing pages and website updates for campaigns

- Support email marketing and social media execution

- Track campaign performance and basic reporting

SEO Support:

- Implement basic on-page SEO (meta tags, headings, internal linking)

- Monitor performance via Google Analytics and Search Console

- Fix basic SEO issues like broken links and redirects

- Perform keyword research and implement SEO strategies (on-page & technical)

- Track keyword rankings, traffic, and conversions

- Support backlink building and outreach activities

Required Skills & Qualifications:

- 2–4 years of strong hands-on experience with WordPress

- Proficiency in managing themes, plugins, and page builders

- Good understanding of website performance optimization

- Basic knowledge of HTML/CSS

- Familiarity with digital marketing fundamentals

- Understanding of SEO concepts

- Strong attention to detail and execution ability

Good to Have:

- Experience with Elementor or similar builders

- Knowledge of Core Web Vitals and speed optimization tools

- Exposure to Google Analytics, Search Console

- Basic understanding of paid marketing platforms

KPIs / Success Metrics:

- Website performance, uptime, and speed

- Quality and timeliness of website updates

- Improved user experience and engagement

- Support to digital campaigns through website readiness