Growth Marketing Lead

Job Description

Growth Marketing Lead

Location	Mumbai
Experience	8–12 Years

About the Role

We are looking for a Growth Marketing Lead to own the end-to-end customer growth strategy across digital platforms. This role is responsible for driving acquisition, engagement, retention, monetization and customer lifetime value through data-driven experimentation and cross-functional collaboration.

Key Responsibilities

• Own the growth roadmap across Acquisition, Activation, Retention, Revenue and Referral (AARRR).
• Develop scalable growth initiatives aligned to business objectives.
• Lead paid acquisition across Google, Meta, YouTube, Apple Search Ads, DV360, Affiliate, CTV/OTT and emerging platforms.
• Manage marketing budgets while optimizing CAC, ROAS, LTV and revenue.
• Design lifecycle marketing journeys across onboarding, engagement, retention and win-back.
• Partner with Product and Technology teams to improve conversion funnels.
• Lead A/B testing and CRO initiatives across web and app.
• Build dashboards and reporting using GA4, AppsFlyer, Mixpanel, CleverTap and GTM.
• Collaborate with Product, Sales, Creative, Technology and agency partners.
• Mentor and develop a high-performing growth team.

Required Skills

• Growth Marketing, Lifecycle Marketing, Retention, CRO, Customer Acquisition
• Google Ads, Meta Ads, YouTube, DV360, Apple Search Ads, Affiliate Marketing, Programmatic
• GA4, AppsFlyer, CleverTap, Mixpanel, GTM, Attribution, Cohort Analysis, Marketing Automation

Preferred Qualifications

• MBA in Marketing or Business preferred.
• 8–12 years in Growth or Performance Marketing.
• Experience in OTT, Media, Consumer Internet, Gaming, FinTech or Subscription businesses.
• Strong analytical and stakeholder management skills.

Success Metrics

• Growth in MAUs and customer acquisition
• Improved conversion rates
• Reduced CAC
• Higher LTV
• Revenue and subscription growth
• Improved retention
• Marketing ROI / ROAS

End of Job Description