Sr. Executive/Asst. Manager-Business Development

About the Role

We are looking for a dynamic and result-oriented Business Development professional to drive sales growth and expand our presence across Modern Trade, General Trade, Retail Chains, and Institutional Accounts. The ideal candidate should have prior experience in the FMCG, food, bakery, confectionery, or packaged foods industry and possess strong relationship-building and account management skills.

Key Responsibilities

Business Development & Sales

• Identify, develop, and acquire new business opportunities across retail, modern trade, and distribution channels.
• Generate leads and convert prospects into long-term customers.
• Expand the company's market presence by onboarding new retail chains, distributors, and institutional clients.
• Develop and execute territory-wise business growth plans to achieve sales targets.

Key Account Management

• Build and maintain strong relationships with key customers and channel partners.
• Coordinate with major retail accounts to ensure product availability, visibility, and business growth.
• Support negotiations on commercial terms, promotions, and annual business agreements.
• Monitor account performance and identify opportunities for upselling and cross-selling.

Market Expansion & Customer Engagement

• Conduct regular market visits to understand customer requirements, market trends, and competitor activities.
• Gather market intelligence and provide actionable insights to management.
• Participate in trade exhibitions, product demonstrations, and promotional activities to generate business opportunities.

Product & Commercial Coordination

• Work closely with internal teams including operations, supply chain, production, and finance to ensure smooth order fulfillment.
• Assist in new product introductions and product launch activities.
• Monitor inventory availability and coordinate with customers to maintain optimum stock levels.
• Support pricing discussions and profitability objectives for assigned accounts.

Sales Operations & Reporting

• Track sales performance against targets and prepare periodic reports.
• Maintain accurate customer records, sales forecasts, and pipeline updates.
• Ensure timely collection of payments and adherence to agreed credit terms.
• Monitor customer satisfaction levels and resolve issues proactively.

Desired Candidate Profile

• Master's degree in Marketing or a related field.
• 2+ years of experience in Business Development, Sales, Key Account Management, or Modern Trade within FMCG, Food, Bakery, Snacks, Biscuits, Chocolates, Confectionery, or Packaged Foods.
• Strong understanding of retail distribution and FMCG sales channels.
• Excellent communication, negotiation, and relationship management skills.
• Ability to work independently and achieve sales targets in a competitive environment.
• Proficiency in MS Office and sales reporting tools.