Digital Marketing Specialist

About the Company Griphic(https://griphic.com/) is founded by IIT Delhi engineers with a vision to enrich lives through technological innovation. We combine cutting-edge AI with hyper-realistic virtual experiences to solve problems and disrupt industries. Our team includes IIT Delhi engineers, AI/ML experts, VR developers, and 3D specialists. Backed by SKETS Studio (700+ professionals in BIM, architecture, VR, and 3D visualization), we are building the future of immersive web applications.

Role Overview

We’re looking for a Digital Marketing Specialist who can own campaigns across platforms and bring a strong layer of analytics and performance understanding. You’ll not only run campaigns but also track, analyze, and improve the entire user journey - from first click to conversion. This role sits at the intersection of campaign execution, funnel optimization, and datadriven growth. 

What You’ll Do 

1. Multi-Channel Campaign Execution Plan and execute campaigns across: 

• LinkedIn Ads (core B2B channel)

 • Google Ads (Search + Display) 

• Meta Ads (Facebook & Instagram - awareness + retargeting)

 • Email campaigns (outreach + nurture) 

2. Website Analytics & Tracking

Set up and manage: 

o Google Analytics (GA4) 

o Conversion tracking (forms, clicks, events) 

o Pixels (LinkedIn, Meta, Google)

 • Track user behavior: 

o Traffic sources 

o Drop-offs o Conversion paths 

• Identify: 

o Where users are dropping 

o What’s working vs what’s not 

• Work with team to improve conversion rates

3. Performance Optimization 

• Monitor and optimize campaigns based on:

 o CTR, CPC, CPL, conversions 

• Run A/B tests across: o Creatives 

o Landing pages 

o Audiences 

4. Funnel & Conversion Thinking

• Improve end-to-end journey: 

o Ad → Landing Page → Conversion 

• Suggest improvements for: 

o Landing pages 

o Messaging alignment 

o Retargeting flows

5. Data & Reporting 

• Build clear weekly/monthly reports

 • Go beyond reporting: 

o Share insights o Recommend actions 

• Create visibility on: 

o Campaign performance 

o Website performance 

o Lead quality indicators 

6. SEO / AEO / GEO Coordination 

• Align SEO efforts with campaign and product goals 

• Review keyword intent and content direction 

• Ensure organic efforts connect with paid campaigns and landing pages

What We’re Looking For

• 2-4 years of hands-on experience in digital / performance marketing (We value ownership and execution ability over years of experience) 

• Strong hands-on experience with: o LinkedIn Ads o Meta Ads (Facebook & Instagram) o Google Ads 

• Solid understanding of: o Google Analytics (GA4) o Conversion tracking & pixels 

• Ability to connect campaign data with website behavior 

• Working knowledge of SEO, including basic execution and collaboration with external partners 

• Experience in B2B marketing is a strong plus