Head of Marketing (Growth & Digital Marketing) | D2C Consumer Startup

Head of Marketing

Wippi - Koramangala, Bengaluru, Karnataka, India (On-site)

Wippi is looking for its Head of Marketing - someone who can own the full marketing function, build the team, and drive growth for a product kids and parents love. If you've scaled a D2C brand from early traction to serious revenue, thrive in startup chaos, and get excited about building something category-defining then this is for you.

JD Introduction

Why this role is different

This role is for someone who wants to build, not just manage.

At Wippi, you'll work directly with the founders to build the marketing function from the ground up. You'll own strategy, execution, team building, customer growth, brand and business outcomes, not just campaigns.

We're looking for someone who values ownership, learning, speed of execution and long-term value creation over corporate hierarchy.

If you're excited by the opportunity to build a category-defining consumer brand, influence company strategy, and create meaningful equity upside through ESOPs, we'd love to speak with you.

This role may not be the right fit if you're primarily looking for a structured corporate environment or are seeking only the next compensation increment.

About Wippi

Wippi is building an AI-led interactive learning ecosystem for children aged 3 - 9. Our flagship product is a screen-free AI companion that brings stories to life through conversational characters, interactive play, and thoughtfully designed learning experiences.

We're a small, fast-moving team backed by strong conviction and early customer love.

About the Role

This isn't a "manage the agency" role. This is a roll-up-your-sleeves, own-the-P&L, build-the-function-from-scratch leadership role.

As Head of Marketing, you'll report directly to the founders and be responsible for everything marketing - brand, performance, content, community, retention, offline, and beyond. You'll set the strategy and be accountable for growth.

You'll own:

Growth Strategy - Define and execute Wippi's go-to-market and customer acquisition strategy across online and offline channels 
Performance Marketing - Build and scale paid acquisition across Meta, Google, YouTube, and marketplaces 
Brand Building - Shape Wippi's brand voice, positioning, and narrative in a way that resonates deeply with modern Indian parents 
Content & Community - Drive content strategy across social, influencer partnerships, and community-led growth in the parenting ecosystem 
Retention & CRM - Build lifecycle marketing and CRM automation to maximize repeat purchases and referrals 
Offline Activations - Plan and execute on-ground activations — school partnerships, parenting events, pop-ups, experience zones — to drive awareness and trial 
Creative Strategy - Lead structured creative testing frameworks, identify high-performing narratives, and scale winning creative across channels 
Team Building - Hire, mentor, and lead a lean, high-output marketing team 
Analytics & Reporting - Build marketing dashboards, forecast growth targets, and drive data-informed decision-making across the function 

What You Bring

6 - 8 years of marketing experience, with experience in a D2C brand in a leadership capacity 
Deep hands-on expertise in performance marketing 
Experience managing and optimizing large ad budgets 
Track record of building and leading marketing teams in fast-paced startup or scale-up environments 
Strong understanding of creative testing, audience segmentation, and funnel optimization 
Experience with retention marketing, CRM automation, and lifecycle campaigns 
Comfort with both online and offline marketing - you've planned activations, not just ad campaigns 
Sharp commercial instinct you think in terms of unit economics, not just impressions 
Experience with high AOV D2C brands 
Background in kids' products, toys, edtech, or parenting categories 
Experience scaling a brand through a blitz growth phase from early traction to market leadership 
You've built a marketing function from the ground up, not just inherited one 

Why Wippi

Category-defining product - Screen-free, AI-powered, story-led. There's nothing quite like this in India 
Team who cares -  About the product, about childhood, about building something that matters 
Real ownership - You won't be the 7th layer of approval. You'll set the direction 
Early stage, big upside - Join before the inflection point. Shape the brand, build the team, own the growth story