Assistant Manager-Marketing

Job Description – Assistant Manager Marketing

Role Overview

We are looking for a research-oriented and execution-focused Marketing professional who can support the company’s marketing activities across market research, data management, campaigns, email marketing, exhibitions, Road shows, industry associations, and social media .

The ideal candidate should be organized, proactive, good with data, and comfortable coordinating with internal teams, external partners, associations, and customers.

Key Responsibilities

1. Market Research & Data Management

• Conduct market, industry, competitor, customer, and trend research.
• Collect, organize, maintain, and analyze marketing-related data.
• Prepare market intelligence reports, and research summaries.
• Maintain databases of customers, prospects, associations, partners, and industry contacts.
• Identify new markets, customer segments, and business opportunities.

2. Marketing Campaigns

• Plan and execute email&Whatspp marketing campaigns.
• Cold Calling for marketing auctions and private sales
• Develop follow-up and nurture campaigns for prospects.
• Manage day-to-day social media activities and content calendars

3. Exhibitions & Events

• Support planning and execution of exhibitions, trade shows, Road shows, conferences, and industry events.
• Coordinate stall requirements, branding, promotional material, visitor databases, and event logistics.
• Engage with visitors, prospects, customers, and industry stakeholders during events.
• Maintain and follow up on leads generated through exhibitions.

4. Industry Associations & Networking

• Coordinate and build relationships with relevant industry associations.
• Attend association meetings, industry forums, conferences, and networking events.
• Explore opportunities for partnerships, memberships, sponsorships, and collaborations.

5. Support sales & admin related activities

Required Skills

• Strong research and data organization skills.
• Strong communication and coordination skills.
• Proficient with Excel and PowerPoint
• Good knowledge and working familiarity of LinkedIn.
• Worked on AI platforms such as CHAT GPT and Claude
• Hand on firsthand Experience with CRM Platforms
• Experience of using relevant tools like Apollo, sales navigator etc.
• Ability to manage multiple activities and deadlines.
• Strong attention to detail and follow-up skills.
• Proactive, organized, and execution-oriented approach.

Preferred Experience

• 2–6 years of experience in Marketing, B2B Marketing, Marketing Communications, or a similar role.
  • Conducting Email and WhatsApp marketing campaigns 
  • Cold Sales call for manufacturing segment
• Experience in a B2B / industrial / manufacturing / infrastructure / professional services environment would be an advantage.
• Worked with Major Manufacturing Industry Associations

Other

Good command over English Language Communications