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Career Experts
Art Director
Career Experts · posted 3 months ago
New Delhidesign
About the role
Post: Art Director
Location: South Extension, Delhi
No. of working days: 5 Days
About Role:
Campaign Art Director should have relevant catalogue knowledge and be
common to omnichannel approach for advertising campaigns. He/she is
focused on creating value to the business by using inputs and
information from Marketing Planning , Category , Online Department and
Sales Support to achieve the objective. Strong conceptual skills and
ability to form ideas and direct a clear vision. Can-do spirit mindset.
Key Responsibilities:
1. Translate strategic ideas into compelling and innovative creative
concepts that engage the consumer and promotes brands relevance and desirability
2. Establish visual design standards for production, productivity and quality
3. Create consumer relevant and cohesive to all touch points
omnichannel communication in Campaign covering 360 requests
4. Create materials with a strong merchandising message and USP
communication that will be followed by the Designers
5. Able to do simple retouch on the drafts to explain and present ideas
6. Plan, conceptualize and oversee photo and video shooting for
online and offline usage. Manage the process from content
planning to post-production, providing clear on-set direction, and
overseeing post-production
7. Analyze market trends, consumer need, and the competitive
landscape, and track campaigns performance
8. Checks global and other regions communication to compare
communication and find efficiencies
9. Lean the design process to make it faster and efficient
Qualification
Minimum 5-10 years of experience in a related field
Fluent English
Degree in Design, Digital Design, Fine Art, or similar
Good knowledge Microsoft office applications
Highly proficient in Adobe Creative Suite with expert understanding of
digital and print
design: Indesign, Photoshop, Adobe XD, After Effects