Paid Media Manager

What We Expect from You – Executive- Paid Ads
We expect you to independently manage and optimize paid campaigns across Google Ads and Meta Ads platforms, monitor performance metrics, ensure budget efficiency, and contribute to business growth through data-driven execution. You should be comfortable handling multiple campaigns, reporting insights, coordinating with internal teams, and continuously improving campaign outcomes
 

What to Expect from Us
You can expect hands-on exposure to growing brands, ownership of performance-driven campaigns, multi-platform learning opportunities, and a fast-paced environment that supports career progression into senior paid media and performance marketing roles.

Job Task Role

● Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.
● Handle monthly ad spends ranging from ₹3 Lakhs to ₹5 Lakhs across multiple accounts/campaigns.
● Monitor and optimize campaign performance regularly to improve ROI and efficiency.
● Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
● Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.
● Prepare performance reports, dashboards, and presentations for internal stakeholders.
● Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
● Identify trends, opportunities, and scaling strategies for campaign growth.
● Maintain proper campaign structuring, naming conventions, and account hygiene.
● Run A/B tests across creatives, audiences, and campaign objectives.

Key Skills

● Hands-on expertise in Google Ads and Meta Ads (mandatory).
● Exposure to LinkedIn Ads will be an added advantage.
● Strong understanding of CTR, CPC, Conversion Rate, CPM, and paid media metrics.
● Strong Excel skills for reporting and campaign analysis.
● Good PowerPoint skills for reviews and presentations.
● Analytical mindset with strong reasoning skills.
● Good communication and coordination abilities.
● Ability to manage multiple priorities in a fast-paced environment.