Senior Marketing Manager

About WAISABI

WAISABI is building the AI-powered investment bank, the intelligence layer for firms that move markets.

WAISABI embeds directly into a firm’s systems, workflows, and financial data infrastructure, replacing fragmented manual processes with autonomous execution across the full deal lifecycle.

We are building the intelligence stack for dealmakers, investment banks, advisory firms, private markets, and institutions that influence the flow and pricing of global capital.

Our platform enables teams to stop moving data and start moving deals.

Role Overview

We are looking for a Senior Marketing Manager to lead WAISABI’s global marketing and brand strategy across enterprise AI, investment banking, and financial technology markets.

This role requires someone who understands how to position complex AI and financial infrastructure products to sophisticated audiences including investment banks, financial institutions, private equity firms, venture capital firms, advisory platforms, founders, and enterprise decision-makers.

You will be responsible for driving WAISABI’s market positioning, content strategy, GTM marketing initiatives, brand presence, lead generation campaigns, and enterprise growth initiatives.

The ideal candidate combines strategic thinking with strong execution capabilities and understands how to market high-value enterprise technology solutions in institutional and financial markets.

What You’ll Do

• Lead and execute WAISABI’s overall marketing and brand strategy
• Build WAISABI’s positioning as the AI operating layer for investment banking and enterprise deal execution
• Develop and manage multi-channel marketing campaigns across digital, enterprise, and institutional audiences
• Create high-quality marketing content including thought leadership, product positioning, investor narratives, enterprise collateral, case studies, and GTM materials
• Work closely with founders, sales, product, and leadership teams to align marketing with business growth objectives
• Drive enterprise lead generation and demand generation initiatives
• Build and optimize outbound and inbound marketing funnels
• Manage WAISABI’s presence across LinkedIn, industry events, partnerships, PR, and strategic media opportunities
• Develop messaging frameworks for enterprise AI, workflow automation, financial infrastructure, and deal intelligence products
• Analyze campaign performance, pipeline attribution, CAC, engagement metrics, and growth opportunities
• Help shape WAISABI’s institutional brand across global financial and technology ecosystems
• Support strategic partnerships, conferences, webinars, and enterprise marketing initiatives

Requirements

• 5–7 years of experience in B2B marketing, enterprise marketing, SaaS marketing, fintech marketing, or AI product marketing
• Strong understanding of enterprise technology, AI platforms, SaaS, financial services, investment banking, or capital markets ecosystems
• Experience marketing high-ticket enterprise or consultative solutions
• Proven track record of building and scaling marketing initiatives for high-growth technology or financial companies
• Strong understanding of enterprise GTM strategy, funnel optimization, and demand generation
• Bachelor’s or Master’s degree from a reputed institution preferred

Must Have

• Experience positioning enterprise AI, SaaS, fintech, or workflow automation products
• Strong understanding of:
• Enterprise marketing funnels
• Demand generation
• Brand positioning
• Institutional marketing
• Content-led growth
• Performance marketing
• GTM execution
• Ability to translate complex AI and financial infrastructure concepts into clear, compelling narratives
• Strong communication, storytelling, and strategic thinking skills
• Experience working with founders, enterprise sales teams, or institutional stakeholders
• Familiarity with AI-driven marketing tools, automation platforms, analytics systems, and CRM workflows
• Strong understanding of LinkedIn-led B2B growth and enterprise audience targeting
• Ability to manage multiple high-priority initiatives in a fast-moving environment

Preferred Background

• Candidates with experience in any of the following will be highly preferred:
• Investment banking or financial services marketing
• Enterprise AI or SaaS marketing
• Fintech or capital markets ecosystems
• Institutional sales enablement
• AI automation or workflow infrastructure platforms
• Founder-led startup or high-growth technology environments

Compensation

• Competitive fixed compensation + performance-based incentives
• High-ownership leadership role with significant growth opportunities
• Opportunity to work closely with founders, enterprise clients, and strategic partners
• Exposure to global financial markets, enterprise AI, and institutional technology ecosystems