Product Growth Marketing Manager

Product Marketing Manager

Job Summary:

Join TartanHQ, an innovative AI-first enterprise-tech company, as a Product Marketing Manager and play a crucial role in how our products are positioned and adopted in the market. This dynamic position requires collaboration across Product, Sales, Marketing, and Leadership to transform product capabilities into compelling customer value.

Key Responsibilities:

• Own product positioning, value propositions, and competitive differentiation to enhance market presence.
• Develop clear messaging frameworks for each product line, including HyperVerify and HyperSync, translating technical features into impactful business outcomes.
• Assist with go-to-market (GTM) strategies for new features and products, planning and executing comprehensive product launches.
• Create launch kits, sales playbooks, and enablement materials to support the sales team effectively.
• Build pitch decks, one-pagers, and objection-handling guides to boost sales effectiveness and deal velocity.
• Conduct customer interviews and perform win/loss analysis in collaboration with Customer Success Managers to refine positioning.
• Track competitor positioning and identify emerging market opportunities while developing strategic narratives.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in product marketing, preferably in the tech or AI industry.
• Strong understanding of product positioning, messaging, and go-to-market strategies.
• Exceptional communication skills, with the ability to create compelling narratives and presentations.
• Experience in collaborating cross-functionally across teams such as Sales, Product, and Customer Success.
• Data-driven mindset, with skills in conducting market research and analysis.
• Familiarity with marketing automation and CRM tools.

Preferred Qualifications:

• Master’s degree in Marketing, Business Administration, or related field.
• Experience in the financial services or enterprise software sectors.
• Proficiency in project management and agile methodologies.
• Track record of successful product launches and market entries.
• Knowledge of digital marketing strategies and demand generation.

Benefits:

• Competitive salary with performance bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible work environment with remote working options.
• Generous vacation policy and paid time off.
• Professional development opportunities and support for continuous learning.
• Access to cutting-edge technology and resources.
• Join a dynamic team focused on innovation and leadership in the AI industry.