Paid Media Manager

Manager - Paid Ads

Function	Paid Ads
Reporting	Head of Operations
Position based	On-Site | Mumbai

About P.Labs Ventures:

We're a 8-year-old marketing consultancy, headquartered in Gurgaon. We believe our teams should have a high sense of accountability and urgency—a get the job done attitude, no matter where you are. We work with clients across a range of industries and are in the second pivot of the organization—from being a gaming-focused agency. As we evolve, our services portfolio has also grown and evolved. We're the right organization for someone looking to learn every single day because no two days are the same. We offer a strong work-life balance while getting stuff done for clients around India and parts of the world, too.

Our key services include paid media marketing, performance marketing, branding campaigns, SEO and content marketing, brand strategy and business growth consulting. Our client portfolio includes brands such as Future General Life Insurance, DPS chain of schools, PepperFry, Amity Online, Chandigarh University, Nabhi Sutra, Salt Attire, among others.

Founded by Shafi Samad and Melanie Fernandes, P.Labs is built on a partnership-driven approach to client growth. We prioritize transparency, honesty, and accountability in our work—with both our clients and our teams.

What We Expect from You – Manager - Paid Ads

We expect you to execute and optimize paid campaigns, analyze data to improve performance, manage conversion tracking and troubleshooting, and communicate effectively with clients and internal teams.

What to Expect from Us

You can expect exposure to high-budget campaigns, opportunities for learning and career growth, hands-on experience with new tools, and a flexible, performance-driven work culture.

Education	Graduate or Postgraduate in Marketing
Company	www.plabsventures.com
Experience	4 to 6 Years from Mumbai

Job Task Role

• Conduct campaign and account audits during client onboarding.
• Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
• Implement standardized naming conventions for consistency.
• Develop and implement data-driven campaign strategies aligned with business goals.
• Research target audiences and platform suitability.
• Create media plans using client data, competitor insights, and industry trends.
• Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
• Optimize for key metrics like CTR, CPA, and ROAS.
• Lead, mentor, and manage a team of Performance Marketing Executives, providing guidance on campaign strategy, execution, optimization, and best practices.

Our detailed job task role is listed here. For any candidate, expecting to be interviewed, reading through this is mandatory for an interview.

• Improvement in KPIs such as ROAS, CPA, and CTR.

Key Success Metrics

• Efficient budget allocation across platforms.
• Increase in client retention through performance-driven strategies.
• Optimization of conversion tracking and data accuracy.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.

Key Skills

• Be able to understand data visualization, or be keen to learn tools such as GA4, Looker Studio.
• Strong understanding of bid strategies, audience segmentation, and campaign optimization.
• Excellent communication skills—both written and verbal.
• Ability to analyze campaign performance data and generate actionable insights.
• Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.
• Ability to work with cross-functional teams to align marketing strategies with business goals.
• Strong project management skills, with the ability to handle multiple accounts and campaigns.
• Analytical disposition – Ability to derive insights from data and optimize campaigns effectively.

Key Behavioural Traits

• Go-getter – Proactive in identifying and implementing growth opportunities.
• Self-starter – Takes initiative and works independently with minimal supervision.
• Detail-oriented – Ensures accuracy in campaign setup, reporting, and execution.
• Adaptability – Comfortable working in a fast-paced, ever-evolving digital marketing landscape.
• Exposure to high-budget campaigns across multiple industries.

Perks/Opportunities

• Continuous learning through access to industry trends and exclusive development programs.
• Hands-on experience with new marketing technologies and platforms.
• Career growth opportunities with vertical mobility in the organization.
• Flexible work culture with a focus on accountability and performance.
• Opportunity to lead teams and business - vertical and horizontal growth.

This job description is provided by P.Labs Ventures. For more information, visit our website.