About the role

Role Purpose

The Graphic Designer is the visual storyteller of Gladful, responsible for translating our mission into high-impact designs that stop the scroll and build brand trust. This role bridges the gap between nutrition and lifestyle, creating everything from viral social content to premium product packaging that stands out in a crowded FMCG market.

Roles and Responsibilities :
●Visualizes and creates innovative graphic and video content for all social media platforms, website banners, emailers, and print collaterals.
●Collaborates closely with the Social Media Manager to craft engaging posts, stories, and reels that align with the monthly content calendar.
●Designs packaging for existing and upcoming product ranges, ensuring technical accuracy for print and a premium "on-shelf" feel.
●Develops a comprehensive design strategy to increase brand presence across both digital and physical touchpoints.
●Conceptualizes and executes the creative visual strategy behind high-performing ad campaigns (Meta, Google, and Amazon).
●Ensures strict adherence to brand guidelines to maintain a consistent visual identity across all platforms.
●Maintains a deep awareness of current design software, industry standards, and the competitive landscape to keep Gladful ahead of market trends.
●Optimizes digital assets for various Quick Commerce platforms (Blinkit, Zepto, Instamart) to improve click-through rates.
●Edits short-form video content and motion graphics to bring the brand’s "joyful nutrition" message to life.
●Performs any other creative duties as requested by the reporting manager to support marketing and sales goals.

Required Experience, Skills and Qualifications :
●A diploma in a relevant subject is mandatory (a graduate preferred)
●1 -2 years of experience in graphic design
●Experience in graphic design, animation, and motion graphics
●Experience in producing engaging product/lifestyle content
●Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, After Effects/Premiere Pro), supplemented by agility in Canva, CapCut/VN, and exposure to AI-creative tools (Firefly/Midjourney)
●Strong Attention to detail
●Good understanding of Adobe Suite, Illustrator and Photoshop
●Out of the Box Thinker
●Excellent Communication Skills
●Analytical and Multitasking Skills
●Problem-Solving Attitude
●Proficient in English and Microsoft Office
●Agile and Quick Learner