About the role

Role Overview

You'll be responsible for building a world-class outbound GTM engine that consistently generates qualified pipeline through intelligent automation, data, and experimentation.

Roughly 80% of your time will focus on outbound prospecting and GTM infrastructure, while the remaining 20% will be spent improving inbound growth through SEO, AI search optimization, and content initiatives.

You'll work directly with the founders and have complete ownership of how HireBound acquires customers.

What You'll Own

🚀 Outbound Growth Engine (80%)

Build and continuously optimize signal-based outbound campaigns.
Define ICPs and build highly targeted prospect lists using Clay, Apollo, LinkedIn Sales Navigator , and other enrichment tools.
Design personalized cold email sequences using Instantly , Smartlead, or similar platforms.
Manage domain infrastructure, inbox health, deliverability, and campaign performance.
Build LinkedIn outbound workflows using HeyReach , Expandi, or similar automation tools.
Own CRM workflows, lead routing, pipeline hygiene, and automation using HubSpot (or equivalent).
Continuously run experiments to improve reply rates, meetings booked, and pipeline generated.
Use AI extensively for research, personalization, copywriting, enrichment, and workflow automation.

📈 Inbound Growth (20%)

Improve SEO and Answer Engine Optimization (AEO) to increase organic visibility.
Create case studies, landing pages, blogs, and other high-converting content.
Experiment with AI-driven content generation and distribution.
Work on website conversion optimization and lead capture initiatives.

What We're Looking For

2–6 years of experience in GTM, Growth, RevOps, SDR Operations, or Growth Marketing.
Experience working in a B2B SaaS company is strongly preferred.
Experience selling into North America (US/Canada) is a significant advantage.
Hands-on experience with tools such as:
- Instantly / Smartlead
- Clay
- Apollo
- HubSpot, ClickUp
- LinkedIn Sales Navigator
- HeyReach / Expandi
- ChatGPT , Claude Code and AI automation tools
Strong understanding of outbound prospecting, cold email deliverability, CRM management, and sales automation.
Comfortable analyzing campaign data and making decisions based on metrics.
Highly curious, experimental, and obsessed with continuous optimization.

Bonus Points

Experience with intent data, buying signals, website visitor identification, or account-based marketing.
Experience using AI workflow tools like n8n, Zapier, Make, Lindy, or similar platforms.
Knowledge of SEO, AEO, and content-led growth.
Basic SQL or data analysis skills.
Built outbound engines that generated measurable pipeline for a SaaS company.

GTM Engineer