Brand Manager

Key Responsibilities :

1. Brand Strategy & Partnerships :

● Build and evolve the brand’s identity, voice, and visual language across all consumer touchpoints. 

● Craft compelling brand narratives that build emotional connection, recall, and loyalty. 

● Lead brand campaigns aligned with business goals, product launches, and cultural moments. 

● Identify and build strategic brand partnerships and collaborations to enhance visibility and affinity. 

2. Social Media Management : 

● Own the strategy and execution of the brand’s social media presence (Instagram, YouTube, LinkedIn, etc.). 

● Develop monthly content calendars including hygiene content, IPs, hub content, and hero campaign-led content. 

● Lead scripting, ideation, and production for social media content, ads, and brand films. 

● Work closely with design, video, and creative teams to deliver high-quality and platform-relevant content. 

● Track insights, engagement, and performance & maintain monthly social media performance records; optimise content accordingly.

3. Content & Communication :  

● Develop, shoot and oversee the creation of brand content across social and ads. 

● Collaborate with agencies, creators, and internal teams to ensure creative excellence. 

● Maintain brand consistency across campaigns and consumer communication. 

4. Campaign Management & Execution :

● Conceptualise, plan, and execute 360° brand campaigns (digital + offline) end-to-end. 

● Work cross-functionally with performance marketing, design, and product teams to ensure smooth execution. 

● Analyse campaign performance and consumer insights to refine future strategies. 

5. Influencer Content & Community Building :

● Identify, onboard, and manage influencers, creators, and key opinion leaders for social & partnership ad content. 

● Drive PR activations, sampling programs, events, and community-led initiatives. 

Qualifications :  

● Bachelor’s degree in Marketing, Communications, or related field; MBA preferred. 

● 5–7 years of experience in brand marketing, preferably in a consumer / D2C / FMCG / lifestyle brand. 

● Strong understanding of social media trends, influencer marketing, and digital storytelling. 

● Creative mindset with a data-driven approach. 

● Excellent communication and project management skills. 

● Ability to manage multiple campaigns and stakeholders simultaneously.