About the role

B2B Inbound Leads & Trust generation

Job Summary:

As a person under this role at Marbles Health, you will spearhead innovative pull-marketing initiatives that attract psychiatrists and neurologists to our clinically backed brain health solutions. Your role is pivotal in cultivating trust and credibility, ensuring that doctors are pre-warmed and ready to engage with our field sales team, ultimately driving long-term patient care and outcomes.

Key Responsibilities:

Create and execute targeted doctor-facing marketing channels, including a clinical evidence newsletter and a strong LinkedIn presence tailored for psychiatrists.
Organize and lead monthly peer-led webinars and CME-style sessions to present tDCS evidence, enhancing demand through trusted voices in the field.
Oversee our presence at key psychiatry conferences (IPS, state chapters) by managing booth strategy, securing speaker slots, and capturing leads effectively.
Develop compelling case studies and peer testimonials from prescribing doctors to build a robust referral network.
Capture, qualify, and route inbound signals—such as webinar registrations and direct referrals—into scheduled meetings for our field representatives.
Design pre-meeting content sequences that warm up outbound leads by providing them with relevant evidence prior to field visits.
Measure the effectiveness of marketing channels and content, continually refining strategies based on conversions and doctor feedback.

Requirements:

2–5 years of experience in healthcare or pharmaceutical marketing, medical communications, or demand generation targeted at healthcare professionals.
Ability to comprehend clinical literature and translate complex findings into accessible, trustworthy content for psychiatrists.
Proven track record of building an audience or sales pipeline, such as newsletters, webinar programs, or community engagement funnels.
Exceptional writing skills, as effective communication is key to building trust within the medical community.
Fluency in English and Hindi; proficiency in a southern Indian language is advantageous.
Bonus: Background in life sciences, pharmacy, or psychology, and familiarity with WhatsApp Business API.
Established relationships within the Indian psychiatry community are highly valued.

Preferred Qualifications:

Experience creating and managing successful digital marketing campaigns aimed at healthcare professionals.
Demonstrated ability to analyze marketing data and derive actionable insights for strategic improvements.
Engagement in continuous learning and keeping abreast of the latest advances in psychiatric care and marketing best practices.
Strong interpersonal skills and ability to collaborate effectively with multiple stakeholders.

Benefits:

Competitive salary with performance-based incentives and bonuses.
Comprehensive health benefits, including medical, dental, and vision coverage.
Flexible working hours and the option for hybrid/remote work arrangements.
Opportunities for professional development and career growth within a rapidly scaling organization.
Access to the latest clinical resources and innovations in brain health treatment.
Collaborative workplace culture with direct interaction with company founders and access to clinical advisors.
Employee wellness programs and initiatives aimed at fostering a healthy work-life balance.

B2B Inbound Leads & Trust Generation