Qualification :
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Bachelor's degree in Sales & Marketing, Business Administration, Mass
Communication, or a related field.
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Master's degree (MBA) in Marketing, Media Management, or a relevant
discipline is a plus.
Job Description / Responsibilities :
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Execute the comprehensive Business Plan as directed by the CEO/Directors.
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Exceed annual revenue targets and KPIs by executing the CEO's strategic
sales roadmap.
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Target revenue streams across OTT platforms, Satellite, TV shows
(fiction/non-fiction), and film production.
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Drive business and revenue growth through strategic investments,
sponsorships, and barter agreements.
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Leverage market intelligence and competitor analysis to identify pain points
and position products as the ideal solution for prospects.
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Gather, investigate, and summarize market data and trends using proven
research tools and methodologies.
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Research, identify, and develop new sales and business opportunities.
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Prospect, qualify, and penetrate new markets to build a robust sales
pipeline and secure high-value accounts.
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Develop business cases, sales forecasts, and revenue projections for
potential investors and partners.
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Generate qualified leads and build a robust client database for direct
sales, branding, and sponsorship opportunities.
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Build and maintain strong networks with producers, directors, production
houses, music labels, casting directors, various production houses, business
houses, brands, HNIs, etc.
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Attend networking forums, industry events, board meetings, and shareholder
meetings to represent the company and uncover new business avenues.
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Create and develop high-impact sales pitches, presentations, sales decks,
PowerPoint, and proposals that convert leads into closed-won deals and drive
scalable revenue growth.
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Lead joint ventures, tie-ups, and collaborations; negotiate and close deals
for in-film branding, product integrations, and organic brand partnerships.
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Manage and execute sales, marketing, and branding for film productions and
in-film integrations.
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Scouting for Studios, Producers, HNIs, Investment banker, etc for potential
film production collaboration.
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Identify and engage with high-net-worth individuals (HNIs) and investors for
business opportunities, project funding, and strategic partnerships for
creating Coproduction opportunities.
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Act as the primary liaison for strategic partnerships, leading fundraising
initiatives and collaborating with legal, financial, and operational teams
to execute deals.
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Work in tandem with internal teams (Legal, Finance, Operations) to structure
and execute strategic partnerships and client contracts.
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Coordinate with legal teams for agreement drafting, negotiation, and
contract execution.
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Manage sales operations, including process optimization, pipeline
management, and reporting on sales performance.
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Review performance against annual revenue targets and KPIs.
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Present consolidated reports on market intelligence, vertical-wise
performance, sales pipeline, partnerships, and revenue projections.
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Submit evaluation outcomes and strategic recommendations to the
CEO/Directors for future growth initiatives.
Personal Attributes :
- Business acumen
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Very strong interpersonal skills
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Needs to be proactive
- Detail oriented
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Excellent communication skills.
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Ability to think creatively and innovatively.
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Analytical skills to forecast and identify trends and challenges.
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Leadership qualities and team work.
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Excellent reporting skills & presence of mind.
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Time management.
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Experience in sales & awareness about the Media & entertainment
industry.