Business Associate

Key Responsibilities

BNP Account Management & Growth

• Own day-to-day management of assigned Buyer Network Participants (BNPs) from a demand and growth lens.
• Build strong working relationships with BNP teams to drive better alignment on campaigns, merchandising, and growth priorities.
• Act as the primary POC for BNPs for all demand generation and campaign-related initiatives.
• Track BNP-level performance and proactively identify opportunities to improve traffic, conversion, and order volumes.

Funnel Analysis & Optimization

• Track end-to-end user funnel on BNP platforms (impressions → clicks → conversions → repeat).
• Identify drop-offs across key funnel stages and work with BNPs/internal teams to improve conversion rates.
• Analyze performance across categories, SKUs, and campaigns to drive better assortment visibility and sales.
• Support A/B testing of placements, creatives, and pricing constructs to improve performance.

Merchandising & Platform Optimization

• Work closely with BNPs to improve product merchandising including banners, collections, search visibility, and placements.
• Ensure priority SKUs and campaigns get optimal visibility across BNP platforms.
• Identify gaps in catalog quality, pricing competitiveness, and product discovery, and drive improvements with relevant stakeholders.
• Support creation of category-level campaigns and thematic merchandising (festivals, offers, etc.).

Partner & Agency Coordination

• Act as a bridge between BNPs and external partners (affiliate platforms, influencers, agencies).
• Ensure alignment on campaign objectives, deliverables, and tracking mechanisms.
• Follow up on execution, reporting, and payouts with partners/agencies.

Demand Generation & Campaign Execution

• Support execution of demand generation initiatives across affiliate, influencer, and partner-led channels.
• Coordinate with marketing agencies to drive traffic to BNP platforms.
• Align campaign calendars with BNPs to ensure seamless execution and maximum visibility.
• Track campaign performance and ensure timely optimizations.

Performance Tracking & Reporting

• Track BNP-level KPIs including traffic, conversion rates, AOV, CAC, and repeat rates.
• Build and maintain dashboards to monitor performance across BNPs and campaigns.
• Share regular insights and actionable recommendations with internal and external stakeholders.

Issue Resolution & Operations Support

• Identify and resolve BNP-related issues impacting demand (catalog gaps, pricing issues, tech glitches, tracking gaps).
• Coordinate with internal product, tech, and operations teams for timely resolution.
• Ensure smooth execution of campaigns without operational bottlenecks.

Skills & Competencies

• 1–3 years of experience in account management, growth, category, or e-commerce operations roles.
• Strong understanding of marketplace / platform dynamics (experience with ONDC or similar ecosystems is a plus).
• Ability to understand and analyze funnels, conversion metrics, and performance data.
• Exposure to merchandising, catalog management, or platform optimization is preferred.
• Strong coordination and stakeholder management skills across internal teams and external partners.
• High ownership mindset with strong execution focus.
• Comfort working in a fast-paced, ambiguous, and evolving environment.