About the role

AVP/Director, Marketing Database & Research

Company Overview

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

About the Role:

This role will lead all Hospitality cloud database & research projects, segmentation and competitive insights related initiatives. He / She will engage with key executives and peers to prioritize and execute work and provide guidance to the team. The goal is to build strategy & deliver on the promise of credible & reliable database for Marketing & Sales teams at Cvent Hospitality cloud. This person will be responsible for overseeing all the Marketing Database acquisition, enrichment, management and Competitive Insights.

What You Will Be Doing:

Be the expert on the global hospitality industry - market landscape, industry segmentation and target audience related to Advertising & Software Solutions.
Owner of Global Marketing Database Strategy & Delivery for Hospitality Cloud.
Accountable for building & maintaining database for hospitality accounts (Hotels, Chains, Convention Bureaus, Other Venues etc.) through research & other secondary sources.
Accountable to keep the Cvent Supplier Network portal updated in coordination with various customers, technology team & customer support teams for the global venues.
Accountable for building & maintaining the relevant & exhaustive global persona contact database for various global campaigns in coordination with product marketing, demand gen team, central database maintenance and warehousing team, legal, analytics & sales teams.
Ensuring compliance of Global Privacy laws (e.g. GDPR) for the database in coordination with various stakeholders within Cvent including legal and security teams.
Act as a proactive and inspirational leader for a global team of over 25+ people for Hospitality Cloud Marketing Database & Research team.
Ensuring the team provides relevant reports, insights, analysis/interpretation/application of data and informs strategic business decisions and drive sales by utilizing database to derive various sales & marketing initiatives.
Drive process improvements and increase efficiencies; implement new tools and templates for faster turnaround and standardization. Exposure to RPA, AI and other newer technologies is very desired.
Drive overall organizational effectiveness and growth, and set up team for scalability.
Continuously improve the quality and efficiency of delivery and develop standard dashboards and templates to drive scalability of offerings.

What You Should Have:

B.S. Degree Business, Economics or related field. MBA preferred.
18+ years of demonstrated success in CRM, Database Marketing, Market Research for B2B technology companies.
8-10 years of experience in managing a team of technically advanced secondary market researchers focused on database acquisition, segmentation and CRM programs in marketing.
Passionate about producing high-quality deliverables and communicating results to a broad audience.
Strong extensive exposure to CRM (SFDC), Automation (RPA), Marketo & reporting/visualization tools.
Strong experience as a power user for Excel is a MUST.
Good statistical background and experience with SQL, R, and SAS & other analytical tools is desirable.
Self-motivated, independent, organized and proactive, highly responsive, flexible and adaptable when working across organization at varied levels.