About the role

Digital Marketing Executive

Job Summary:

We are seeking a dynamic and versatile Digital Marketing Executive who can independently manage and execute digital marketing activities across multiple channels. The ideal candidate will play a pivotal role in enhancing our online presence and driving brand awareness, contributing directly to the success of our organization.

Key Responsibilities:

Monitor and track keyword rankings across target markets, performing on-page SEO activities including meta tags, headings, internal linking, and content optimization.
Conduct technical SEO audits and recommend improvements to enhance website authority, page rankings, and organic traffic.
Plan, create, and optimize Google Ads campaigns (Search, Display, Performance Max) and manage paid campaigns on Meta platforms (Facebook and Instagram).
Execute LinkedIn Ads campaigns for B2B lead generation and monitor campaign performance metrics including CTR, CPC, CPL, and ROAS.
Manage company social media profiles including LinkedIn, Instagram, Facebook, and YouTube while developing and maintaining monthly content calendars.
Coordinate with content writers for blogs, landing pages, and website content ensuring all content is SEO-friendly and conversion-focused.
Generate weekly and monthly digital marketing reports using Google Analytics 4 and other reporting tools, presenting actionable recommendations to management.

Requirements:

1-5 years of experience in digital marketing with a strong focus on SEO, PPC, and social media management.
Proficient in Google Ads, Google Analytics 4, Google Search Console, and SEO tools like SEMrush and Ahrefs.
Basic knowledge of copywriting and strong analytical and problem-solving skills.
Experience in managing social media platforms and creating engaging content.
Excellent communication skills with the ability to present findings clearly and concisely.
Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications:

Experience with A/B testing for ads, creatives, and landing pages.
Understanding of lead generation strategies for B2B marketing.
Knowledge of backlink analysis tools and techniques.
Familiarity with website management and optimization best practices.

Benefits:

Competitive salary with performance-based bonuses.
Comprehensive health insurance and wellness programs.
Opportunities for professional development and career advancement.
Flexible work hours with a positive work-life balance.
Engaging work culture with team-building events and activities.
Access to the latest tools and technologies in digital marketing.

Interested candidates can share their resumes to: sathisha@synclovis.com