Director of Sales Marketing

We are looking for a commercially aggressive, strategically minded leader who can build a high-performance sales organisation, develop large B2B accounts, create new revenue opportunities, strengthen market positioning, and establish Jewel Trendz as the preferred business-growth partner for the jewellery industry.The Director will work closely with the senior leadership team and will have a significant role in shaping the company’s commercial strategy, expansion plans, customer acquisition engine, and future business verticals.

KEY RESPONSIBILITIES

SALES & REVENUE LEADERSHIP

• Own the overall sales and revenue strategy for Jewel Trendz across exhibitions, events, sponsorships, sales consultancy, business networking, memberships, partnerships, and new business initiatives.
• Develop and deliver annual, quarterly, and monthly revenue plans.
• Set aggressive but achievable sales targets and establish clear accountability across the sales organisation
• Build a predictable and scalable sales pipeline across existing and new business verticals.
• Drive acquisition, conversion, retention, upselling, cross-selling, and long-term account growth.
• Develop strategic key-account plans for major jewellery manufacturers, retailers, brands, corporates, sponsors, and industry partners.
• Identify new markets, customer segments, territories, and commercial opportunities.
• Develop pricing, packaging, commercial propositions, and go-to-market strategies.

BUSINESS DEVELOPMENT

• Build and maintain strong relationships with promoters, CXOs, directors, business owners, senior management, jewellery manufacturers, retailers, distributors, brands, and industry leaders.
• Identify and develop high-value strategic accounts and institutional relationships.
• Drive new business through direct enterprise selling, partnerships, referrals, industry networks, and strategic alliances.
• Develop relationships with jewellery associations, trade bodies, corporates, international organisations, media platforms, and other ecosystem partners.
• Identify opportunities for geographic expansion across India and international markets.
• Develop new commercial partnerships that strengthen Jewel Trendz’s market position and revenue potential.

EVENTS & EXHIBITIONS

• Lead the commercial strategy for Jewel Trendz’s exhibitions, trade shows, business summits, buyer-seller meets, networking events, and industry programmes.
• Drive exhibitor acquisition, sponsorship sales, buyer participation, strategic partnerships, and event revenue.
• Develop strategies to increase repeat participation and improve the commercial value delivered to exhibitors and partners.
• Position Jewel Trendz events as high-value business platforms where manufacturers and retailers can generate leads, build relationships, enter new markets, and close business.
• Identify opportunities for new event formats, regional events, international exhibitions, specialised showcases, and curated B2B programmes.
• Work closely with event, operations, marketing, and customer-success teams to ensure strong client experience and commercial outcomes.

MARKETING & BRAND STRATEGY

• Develop and execute an integrated marketing strategy aligned directly with business and revenue objectives.
• Strengthen Jewel Trendz’s positioning as a leading B2B jewellery business ecosystem and growth platform.
• Develop compelling value propositions for each business vertical.
• Oversee marketing campaigns across digital, social media, content, email, industry outreach, events, partnerships, PR, and other relevant channels.
• Work closely with internal creative, content, editorial, digital, and events teams.

STRATEGIC PARTNERSHIPS

• Develop and manage strategic relationships with major industry stakeholders.
• Create partnerships with jewellery associations, trade bodies, corporates, financial institutions, technology companies, media organisations, and international business networks
• Identify opportunities for co-branded initiatives, sponsorships, strategic alliances, and business-development partnerships.
• Represent Jewel Trendz at senior-level industry meetings, conferences, trade events, and business forums.

TEAM LEADERSHIP

• Build, lead, mentor, and develop a high-performing sales and marketing organisation
• Establish clear roles, KPIs, targets, reporting structures, and performance standards
• Coach senior sales managers and business development leaders.

SALES OPERATIONS & PERFORMANCE MANAGEMENT

• Establish structured sales processes covering lead generation, qualification, pipeline management, proposal development, negotiation, closure, onboarding, and account management.
• Implement disciplined CRM usage and sales reporting.

CUSTOMER & KEY ACCOUNT MANAGEMENT

• Build long-term strategic relationships with high-value customers.
• Understand client business objectives and create solutions that deliver measurable commercial value.
• Develop account-growth strategies for major clients.
• Ensure exceptional customer experience across the complete client lifecycle.
• Establish systems for customer retention, repeat participation, referrals, and cross-selling.

STRATEGIC PLANNING

• Work with the leadership team to define Jewel Trendz’s medium- and long-term commercial strategy.
• Evaluate new business models and revenue opportunities.
• Develop market-entry strategies for new cities, customer segments, and international markets.

CANDIDATE PROFILE

We are looking for a senior commercial leader with a proven track record of building revenue, teams, relationships, and businesses.The ideal candidate should have:

• A Master’s Degree / MBA in Management, Sales, Marketing, Business Administration, or a related discipline.
• Bachelor’s degree in Business, Marketing, Management, Communications, or a related field.
• 12+ years of progressive experience in sales, business development, marketing, commercial leadership, or a related function, with significant experience in senior management.
• Proven experience in leading B2B sales and business development.
• Demonstrated track record of achieving significant revenue growth.
• Experience managing large teams and multiple business functions.
• Strong experience in enterprise sales, key-account management, strategic partnerships, and relationship management.
• Strong understanding of sales operations, CRM, forecasting, pipeline management, and performance analytics.
• Experience in developing and executing marketing and go-to-market strategies.
• Excellent negotiation, presentation, communication, and stakeholder-management skills.
• Strong commercial acumen and ability to understand business economics, margins, pricing, and revenue models.
• Ability to operate at both strategic and execution levels.