Paid Media Executive

Paid Media Executive Job Description

Function:	Paid Ads
Job Title:	Paid Media
Reporting:	Manager
Position based:	On-Site (Ghatkopar, Mumbai)

About P.Labs Ventures:

We're a 8-year-old marketing consultancy, headquartered in Gurgaon. We believe our teams should have a high sense of accountability and urgency—a get the job done attitude, no matter where you are. We work with clients across a range of industries and are in the second pivot of the organization—from being a gaming-focused agency. As we evolve, our services portfolio has also grown and evolved. We're the right organization for someone looking to learn every single day because no two days are the same. We offer a strong work-life balance while getting stuff done for clients around India and parts of the world, too.

Our key services include paid media marketing, performance marketing, branding campaigns, SEO and content marketing, brand strategy and business growth consulting. Our client portfolio includes brands such as Future Generali Life Insurance, DPS chain of schools, PepperFry, Amity Online, Chandigarh University, Nabhi Sutra, Salt Attire, among others.

Founded by Shafi Samad and Melanie Fernandes, P.Labs is built on a partnership-driven approach to client growth. We prioritize transparency, honesty, and accountability in our work—with both our clients and our teams.

What We Expect from You – Executive- Paid Ads

We expect you to independently manage and optimize paid campaigns across Google Ads and Meta Ads platforms, monitor performance metrics, ensure budget efficiency, and contribute to business growth through data-driven execution. You should be comfortable handling multiple campaigns, reporting insights, coordinating with internal teams, and continuously improving campaign outcomes.

What to Expect from Us

You can expect hands-on exposure to growing brands, ownership of performance-driven campaigns, multi-platform learning opportunities, and a fast-paced environment that supports career progression into senior paid media and performance marketing roles.

Education

Graduate or Postgraduate in Marketing

Company

www.plabsventures.com

Experience

1 to 3 Years

Job Task Role

• Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.
• Handle monthly ad spends ranging from ₹ 3 Lakhs to ₹ 5 Lakhs across multiple accounts/campaigns.
• Monitor and optimize campaign performance regularly to improve ROI and efficiency.
• Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
• Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.
• Prepare performance reports, dashboards, and presentations for internal stakeholders.
• Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
• Identify trends, opportunities, and scaling strategies for campaign growth.
• Maintain proper campaign structuring, naming conventions, and account hygiene.
• Run A/B tests across creatives, audiences, and campaign objectives.

Key Success Metrics

• Improvement in campaign KPIs such as CTR, CPC, Conversion Rate, and ROI.
• Effective utilization and pacing of monthly budgets.
• Consistent optimization leading to lower acquisition costs and better returns.
• Accurate and timely reporting with actionable insights.
• Growth in lead generation / sales through paid media channels.

Key Skills

• Hands-on expertise in Google Ads and Meta Ads (mandatory).
• Exposure to LinkedIn Ads will be an added advantage.
• Strong understanding of CTR, CPC, Conversion Rate, CPM, and paid media metrics.
• Strong Excel skills for reporting and campaign analysis.
• Good PowerPoint skills for reviews and presentations.
• Analytical mindset with strong reasoning skills.
• Good communication and coordination abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Analytical and detail-oriented with strong focus on performance.

Key Behavioural Traits

• Ownership mindset with accountability for outcomes.
• Proactive learner who stays updated with trends and platform changes.
• Result-oriented approach with focus on growth and efficiency.
• Strong problem-solving and decision-making skills.
• Ability to work independently and collaboratively.

Perks/Opportunities

• Opportunity to work on growing brands and performance-led campaigns.
• Exposure to multi-platform media buying strategies.
• Career progression into Senior Paid Media / Performance Marketing roles.
• High learning and ownership-driven environment.
• Vertical and horizontal growth opportunities within the organization.

Document generated for internal use