About the role

Assistant Brand Manager

Job Summary:

As an Assistant Brand Manager for our dynamic D2C brand, you will play a critical role in driving product innovation and growth. This position involves leading product launches, performing market research, and collaborating closely with R&D and supply chain management to deliver exceptional customer experiences and maximize brand impact.

Key Responsibilities:

Conduct in-depth market research and analysis to identify customer needs and industry trends, informing product development and marketing tactics.
Collaborate with R&D teams to align product features with customer expectations and ensure successful product development timelines.
Work closely with supply chain management to ensure seamless distribution and availability of new products in the marketplace.
Measure and evaluate the success of marketing campaigns, adjusting strategies based on data-driven insights and market feedback.
Engage with key stakeholders to promote product initiatives and gather valuable insights for continuous improvement.
Lead cross-functional teams to create compelling marketing collateral and promotional strategies for product launches.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field; MBA from a Tier 1 college strongly preferred.
A minimum of 4 years of experience in account-based marketing or product marketing, preferably within a D2C environment.
Proven track record of successfully launching products and driving growth in a competitive market.
Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
Excellent communication and collaboration skills, with experience working cross-functionally.
Understanding of supply chain management processes and their impact on product delivery.
Proficiency in marketing tools and platforms, as well as project management software.

Preferred Qualifications:

Experience in the consumer goods or e-commerce sectors, with a strong understanding of D2C marketing strategies.
Demonstrated ability to lead innovative marketing initiatives and manage complex projects.
Familiarity with digital marketing trends and best practices, particularly in social media and e-commerce channels.
Network connections within the industry that can bring additional value to the marketing efforts.

Benefits:

Competitive salary and performance-based bonuses to reward your contributions.
Comprehensive health, dental, and vision insurance plans for you and your family.
Generous paid time off and holidays to promote work-life balance.
401(k) retirement plan with company matching to help you save for the future.
Professional development opportunities to grow your skills and advance your career.
Flexible work arrangements, including remote work options to accommodate your lifestyle.
Access to exclusive company products and discounts as part of our employee benefits program.